Why Jeff Silverman & Dolby Atmos
"MY PERSONAL THOUGHTS ON DOLBY ATMOS"
"BENEFITS FOR THE ARTIST"
When Apple Music announced Dolby Atmos as “the next generation of sound” coming to the platform in 2021, new opportunities opened up for artists.
• Increased Market Appeal
Albums mixed in Dolby Atmos can attract audiophiles and tech-savvy listeners who seek high-quality audio experiences. This can broaden the artist’s market appeal and potentially lead to increased sales.
• Streaming Service Premiums: Some streaming services offer higher payouts for tracks delivered in high-quality formats like Dolby Atmos. As streaming platforms increasingly adopt and promote immersive audio experiences, there might be financial incentives for artists providing content in these formats.
• Enhanced Listener Engagement
The immersive quality of Dolby Atmos can lead to greater listener engagement. Albums with compelling audio experiences are more likely to be shared, recommended, and listened to repeatedly, driving streaming numbers and, consequently, royalties.
• Competitive Advantage
Offering music in Dolby Atmos can provide a competitive edge in a crowded market. It may set an artist apart, showcasing them as a forward-thinking, quality-focused act, which can translate into better sales, more live bookings, and higher fees.
• Re-release Opportunities
Artists with existing catalogs can remix their work in Dolby Atmos, offering it as a premium experience. This opens opportunities for re-releasing albums, attracting new listeners and providing an incentive for fans to purchase albums they already own in a new format.
• Licensing Opportunities
High-quality, immersive mixes are attractive for licensing in film, television, and advertising, where the demand for rich audio experiences is growing. Dolby Atmos tracks might have an edge in being selected for these lucrative opportunities.
These are just some opportunities Dolby Atmos can provide for an artist. As the industry continues to move forward and embraces this format, an Atmos mix can also ensure that your music will meet the evolving standards and expectations of audiences and technology.
THE PERSONAL TOUCH THAT SETS ME APART
There’s a lot that I offer personally to artists as part of my “all-in” package that sets me apart from those who simply create, mix, and master an Atmos mix and hand this back to the client.
Entering into a 12-speaker immersive format can have multiple approaches to the end result. Therefore, it’s crucial to have a pre-production meeting to discuss the client’s needs and expectations. For example, I could remix from an existing stereo mix, be starting from scratch, or simply discussing how experimental the final outcome will be.
The Dolby Atmos mixer is often called the Immersive Producer due to the many ways to create a true immersive experience, extending beyond the standard stereo mix. One way to do this is to add a new element or creative sound design to enhance the listener experience.
A unique perk of my services is that, if I am the one suggesting this addition, I do not charge for my performance or sound design. If the artist doesn’t like these new parts, I can mute them, again at no extra charge. This is strictly optional and will be discussed before I start mixing. I do have a fee for performing if the artist requests me to add new parts, which can also be discussed before I present the client my all-in budget.
Education & Final Mix
I feel a tremendous desire to educate the artist from start to finish, ensuring first and foremost that they have a global understanding of the immersive formats and their application. Other perks include:
• IMMERSIVE STEREO MIX: I offer my own method of creating what I call an “immersive stereo” mix as the final 2-track release. This will work on all sets of speakers or headphones and can be released anywhere a standard stereo mix can.
• FREE TWEAKS: After I present the final mix, I give the client a free hour for any tweaks.
• FINAL MIX: I master all formats from the Dolby Atmos master renders which also includes Apple Digital Mastering. This makes me a one-stop-shop for artists and a tour guide to boot!
• DIGITAL DISTRIBUTION: I make sure the client’s Atmos Mix is released properly on AvidPlay digital distribution, with all metadata and info correctly filled out. This helps to avoid questions or frustration the client may have in releasing their music in this new, changing, and ever-growing format. As long as the client uses Avidplay, I take care of any technical issues that may arise.
• RESOURCES: I share resources to help bring new opportunities to the artist’s music, including insights into licensing for film and TV.
• GRAMMY® SUBMISSION: If I feel I’ve put my ‘stamp’ on the Atmos mixes and if needed and/or the timing is right, I can assist the artist in submitting their album to the Grammy® Immersive category, and sometimes other categories if appropriate. Being a voting member of the Recording Academy (Producers & Engineers Wing) for over 10 years now makes that process easy for me and all concerned because we go in as a team.
"LIKE YOUR STEREO MIX BUT WANT AN ATMOS MIX AT HALF THE COST?
Sometimes, clients feel that they don’t want a significant departure from their stereo mixes. Whether I mixed their stereo mixes or not, I have a process I can discuss with you on how best to generate multiple stereo bounces with all processing and mix moves. Each song will have a different combination of stereo bounces; for example, one of my mixes had 30 stereo processed stems, and another had 50. These files are then imported into my Stereo to Atmos template, and from there, can be expanded to 7.1.4. Additional metadata can be added for a great immersive stereo experience, and even sweetening can be done, as I suggested above.
If you fit this description, the bottom line is that this process takes much less time to mix and is much more cost-effective than starting an Atmos mix from scratch. The conversion process is beneficial for anyone who has or has access to their own studio, from indies to mainstream artists and record companies. Call me for more information and ideas on how to get the most out of your music and budget!
For more info on Dolby Atmos: CLICK HERE
Since every project entails different services, we take the time to have a pre-production meeting with you first. Then we give you a written estimate with all costs itemized before your project starts. Please contact us with any questions or for more information on rates.
2023 DEBRA LYN – ASHES (Dolby Atmos/Spatial Audio) – ASHES, is Debra Lyn’s sixth album for Nashville-based Palette Records. The album speaks directly to the heart, addressing issues that Debra holds dear, including homelessness and animal cruelty. The album draws inspiration from the untimely loss of Tina Turner and incorporates elements of her life story, intertwined with personal experiences shared by Debra’s circle of friends. “Ashes” is a powerful and emotionally charged musical journey that invites listeners to connect with the profound and sometimes bittersweet realities of life. “Ashes” was produced, engineered, mixed & mastered in Dolby Atmos by Jeff Silverman, Palette Music • Studio • Productions. Jeff also co-wrote many of the songs and adds his signature style of performance on vocals and instrumentation throughout the album.. Available on Debra Lyn’s website, IAA (Immersive Audio Album) or listen and/or purchase on your preferred music service.
2023 - GUARDIAN: "Black Rose Of Sharon" Ft. Debra Lyn
Produced, Engineered, Mixed, Mastered and all instruments performed by Jeff Silverman – Executive Producer & songwriter: Ethan Johnson. Background Vocals: Natalie Jean, Debra Lyn, Guardian.
2023 - SEAY: "In Dreaming" featuring Jeff Silverman
The beautiful contemporary instrumental release “In Dreaming” from Billboard award-winning artist Seay featuring award-winning engineer and multi-instrumentalist Jeff Silverman on Baritone Guitar and Bass. – Immersive Producer/Additional Recording, Digital Editing, Mixed and Mastered.
(New Age Contemporary Instrumental)
Listen and Read More
2023 - ANAYA: "The Vortex"
Being in the vortex, it is possible to travel through time and parallel worlds. In this vortex, there is constant access and coexistence with beings of high vibration and goodness that come from other galaxies, such as the Pleiadians and Arcturians. – Dolby Atmos/Spatial Audio Mixe, Mastered & Sound Design by: Jeff Silverman.
2023 - DOUG JAMES: Uncle Charlie
Co-produced, mixed and mastered by: Jeff Silverman.
2023 - GRANT MALOY SMITH & KEVIN LUCAS: "Scarborough Fair"
Stereo version mixed by Grant Maloy Smith and Mastered by Jeff Silverman. Dolby Atmos / Spatial audio mixed by Jeff Silverman
LISTEN & WATCH
2023 - SOULGRASS NOBODY KNOWS ft BILLY RAY LATHUM
Immersive Producer, Restoration Engineer, Mixed and Mastered. This album features the legendary Billy Ray Lathum, Bluegrass Hall of Fame Inductee (Country Boys/Kentucky Colonels, Dillards) in his last recordings with the band Soulgrass. The album memorialises his involvement in the band as well as brings to light his incredible historical contributions to Bluegrass music. PDF 12 Page Booklet –
Buy on IAA (Immersive Audio Album) Click Here
Buy on Debra Lyn’s site. Click Here
2023 SEAY: "Dream"
Mixed & Mastered in Dolby Atmos / Spatial Audio
This video /audio version was mixed and mastered by Jeff Silverman. In an age dominated by negative news and crisis, “Dream” offers a multilevel “rediscovery” of dreaming, imagining, loving, and living.
2023 - DEBRA LYN: "THE WEXFORD CAROL (Tom Billy's Jig)
2023 - DEBRA LYN: "Devil With The Blue Eyes"
Produced, Arranged, Engineered, Mixed & Mastered. This is Debra Lyn’s first Dolby Atmos / Spatial Audio single off of her “Blue Sun Rises” album, released in 2020. Blue Sun Rises brings together traditional music that clearly speaks to Debra’s Irish/Scottish/English heritage and intricately weaves these influences with original material. Buy on IAA (Immersive Audio Album) & APPLE MUSIC
2023 - DOUG JAMES: "Christmas Isn't Presents"
Chip Orton & Doug James
Sinjin Music, BMI / Doug James Music, BMI
Produced by: Jeff Silverman, Keith Mack and Doug James
Mixed and Mastered in Stereo and Dolby Atmos by: Jeff Silverman for Palette MSP, Nashville TN.
Engineers: Keith Mack, Eamon Loftus, Lindsey Tanner, Gavin Spencer, Jeff Silverman
Executive Producers: Kenny and Ann Simpler, Jeff and Ida Row, Will and Bettye James
Nicole Barka-James – Photo
Marty Burnswolfe – Artwork
Debra Silverman, DLS Graphics – Artwork
2021 - AEONE: "Arms of Heaven"
Engineered, Mixed & Mastered
Aeone’s new single “Arms of Heaven” is a beautifully crafted, contemporary anthem for the mystical half of our hearts and souls. Released as a Dolby Atmos / Spatial Audio immersive mix, this track is multi-layered listening at its best.
LISTEN, WATCH AND READ MORE!
2023 - GRANT MALOY SMITH: "The Coal Comes Up"
Co-Produced, Additional Recording, Mixed and Mastered for Apple Digital Masters
Put on your headphone or fire up your Dolby Atmos® / surround sound system and experience this epochal song like never before. You’ll feel like you’re 200 feet down in the coal mine with Grant Maloy Smith while he is singing this song. “The Coal Comes Up” is the first single from the album APPALACHIA: AMERICAN STORIES.
2021 - DEBRA LYN - "ICR 15th Anniversary Edition"
Produced, Arranged, Engineered, Mixed & Mastered. When we realized the 15-year anniversary was coming up, we thought it would be the perfect opportunity to re-release the album in an immersive format. The original “I Can’t Remember To Forget You” has been re-mixed and mastered in Dolby Atmos 7.1.4 / Spatial Audio and was nominated for Producer/Production in the 2021 HMMA’s!
LISTEN, WATCH AND JOHN APICE REVIEW!
2021 - DEBRA LYN : "You Can't Hold Me Close When You're Holding' The Bottle"
Produced, Arranged, Engineered, Mixed & Mastered
Written by Debra Lyn and recorded in June of this year. This is the first single from Debra’s Dolby Atmos “I Can’t Remember To Forget You 15th Anniversary Edition” (3D Immersive) album.
LISTEN, WATCH AND READ MORE!